Small Business Mailing Lists


 Mailing lists for small businesses are useful for medium-sized businesses who wish to expand their customer base through direct mail. This is similar to firing a shotgun in the water hoping to hit some fish. Most pellets will miss but some will strike. Direct mail marketing campaigns can be the most cost-effective and efficient way for small businesses to reach new customers or existing customers. Small businesses have to be more careful when targeting customers based on detailed demographic information due to their limited budget. This allows marketers to target customers with the best interests and incomes to increase their reach. With outdated or incorrect mailing lists, there is no room for error.


A small business can expect a higher rate of return (ROI) if it has a targeted mailing list. This is better than randomly mailing.  Business Email Database Norway A marketer who uses the services of a trusted vendor or broker should ensure that the lists are legal, targeted, and updated. The lists should be updated at least every three to six month.


Marketers should aim for a healthy ROI of 5% when initiating direct mail campaigns. To gauge the effectiveness of the piece, it is important to conduct a test run before sending the piece out to prospects.


Among others, The Business Advantage (thebizadvantage.com) is a searchable online database that helps small businesses in expanding their customer base with its in-depth regional business and marketing directory services. Small businesses can quickly build a B2B database, or a targeted list of businesses based on business type, SIC code or business size.


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